Self-tanning Products Market Size, Share, Growth & Forecast Analysis

Global Self-tanning Products Market Size, Share, Trends, Industry Growth by Product (Lotions, Gels, Others), by Source (Natural/organic, Conventional), by End-User, by Distribution Channel, by Region, and Forecast to 2028

Report ID: RC117366 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 26th, 2023

The global self-tanning products market size is expected to register a significant CAGR of around 5% during the forecast period 2022 to 2028. The rising consumer awareness regarding skin health and the long-term beauty effects of excessive sun exposure are some major factors to drive the market growth. Furthermore, the rising prevalence of skin disorders due to the widespread UVA and UVB exposure and the increasing temperature globally is further anticipated to increase the demand for self-tanning products over the forecast period. In addition, the increasing investment in research and development and the rising focus to develop innovative products for different types of skin are expected to propel the market growth.

Market Drivers:

Changing Beauty Standards and Preferences: The evolving beauty standards and preferences drive the demand for self-tanning products. With a cultural shift towards appreciating diverse skin tones and the desire for a healthy glow, self-tanning products offer a convenient and safe alternative to traditional tanning methods. The desire for a bronzed appearance without the harmful effects of UV radiation contributes to the growth of the self-tanning products market.

Health Concerns and Sun Safety Awareness: Increased awareness of the harmful effects of UV radiation on the skin, such as premature aging, sunburn, and the risk of skin cancer, has led to a shift towards sunless tanning options. Self-tanning products provide a safer alternative to sunbathing or using tanning beds, as they do not involve exposure to UV radiation. The growing concern for skin health and sun safety drives the demand for self-tanning products.

Convenience and Time Efficiency: Self-tanning products offer convenience and time efficiency compared to traditional tanning methods. With self-tanning products, individuals can achieve a tan in the comfort of their own homes, without the need for outdoor sun exposure or salon visits. The ease of application and quick drying formulas make self-tanning products appealing to consumers seeking an efficient tanning solution.

Expansion of E-commerce and Online Retail: The growth of e-commerce and online retail platforms has significantly contributed to the accessibility and availability of self-tanning products. Online shopping provides consumers with a wide range of product options, easy comparisons, and convenient doorstep delivery. The expansion of e-commerce platforms has facilitated market growth by reaching a larger customer base and enabling direct-to-consumer sales.

Celebrity and Social Media Influence: Influencer marketing and endorsements by celebrities and social media influencers have a significant impact on consumer purchasing decisions. Endorsements and positive reviews from influential figures create awareness and generate interest in self-tanning products among their followers. The influence of celebrities and social media personalities plays a role in driving the demand for self-tanning products.

Product Innovations and Formulations: Continuous product innovations and advancements in self-tanning formulations contribute to market growth. Manufacturers are introducing new and improved self-tanning products that provide more natural-looking results, longer-lasting effects, and easier application. Formulations that offer additional skincare benefits, such as hydration, anti-aging properties, or SPF protection, also attract consumers and drive market demand.

Increasing Male Grooming Trends: The growing trend of male grooming and the desire for a tanned appearance among male consumers contribute to the self-tanning products market. As societal norms evolve, more men are embracing self-care and grooming practices, including the use of self-tanning products to achieve a desired tan. The expanding male consumer base adds to the demand for self-tanning products.

Disposable Income and Affordability: Rising disposable income levels, particularly in emerging economies, contribute to the affordability and accessibility of self-tanning products. As consumers have more discretionary income, they are willing to spend on personal care and beauty products, including self-tanning products. The affordability factor drives market growth by expanding the consumer base.

Seasonal Demand and Vacation Culture: The seasonal demand for self-tanning products is driven by vacation culture and the desire for a sun-kissed appearance during holidays and beach trips. Consumers often turn to self-tanning products to achieve a tan before a vacation or to maintain a tan acquired during a holiday. The association between tanned skin and leisure, travel, and outdoor activities fuels the demand for self-tanning products.

Market Snapshot:

Benchmark Year		2022
Market Size
Market Growth (CAGR)		~ 5% (2023-2030)
Largest Market Share		Europe
Analysis Period		2020-2030
Market Players		The Estee Lauder Companies Inc., L’Oreal, St. Tropez, Shiseido Co., Ltd., and Unilever

Market Insights:

The global self-tanning products market is bifurcated into product, source, end-user, distribution channel, and geography. On the basis of product, the market is further segmented into lotions, gels, and others. The lotion segment dominated the global market in 2021 and is expected to hold the largest revenue share of over half of the market by the end of the analysis period. The rising prevalence of skin disorders due to UV rays exposure is one of the key factor to drive the segment growth. Furthermore, the increasing demand for oil-free skincare products is further expected to fuel the segment growth over the forecast period as the lotions use alcohol to prevent the oil and water components from separating.

On the basis of distribution channels, the market is bifurcated into supermarkets & hypermarkets, convenience stores, online, and others. The supermarkets and hypermarkets segment dominated the global self-tanning products market in 2021 and expected to hold the largest revenue share over the forecast period. The high preference of consumers due to the availability of a wide range of products such as food, grocery, and other household product is a major factor to drive the segment growth. Furthermore, the availability of various brands of the product and good discount options are further anticipated to fuel the segment growth over the forecast period.

Self-tanning Products Market Size

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The self-tanning products comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The self-tanning products market research report presents the analysis of each segment from 2019 to 2028 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

2019-20 – Historical Year
2021 – Base Year
2022-2028 – Forecast Period

Market Segmentation:

By Product:

Lotions
Gels
Others

By Source:

Natural/organic
Conventional

By End-User:

Men
Women

By Distribution Channel:

Supermarkets & Hypermarkets
Convenience Stores
Online
Others

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Regional Analysis:

Geographically, Europe dominated the global self-tanning products market in 2021 and estimated to hold the largest share of over one-third market share by the end of the analysis period. The rising awareness regarding skin and the side effects associated with the various type of skin products is expected to shift the consumer preference towards natural and organic lotions which is expected to drive the market growth in Europe. On the flip side, the Asia Pacific is expected to register the fastest growth rate over the forecast period. The growing demand for cosmetics and personal care products, growing awareness regarding skin health, and the increasing disposable income per capita is expected to fuel the market growth in the Asia Pacific.

Competitive Assessment:

Some of the major market players operating in the global self-tanning products market are The Estee Lauder Companies Inc., L’Oreal, St. Tropez, Shiseido Co., Ltd., and Unilever. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

The Estee Lauder Companies Inc.
L’Oreal
Tropez
Shiseido Co., Ltd.
Unilever
Beiersdorf AG
Kao Corporation
Johnson & Johnson Services, Inc.
Clarins
Avon Products, Inc.

Key Questions Answered by Self-tanning Products Market Report

Global self-tanning products market forecasts from 2022-2028
Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
Self-tanning products submarket forecasts from 2022-2028 covering the market by product, by source, by end-user, by distribution channel, and geography
Various industry models such as SWOT analysis, Value Chain Analysis about the market
Analysis of the key factors driving and restraining the growth of the global, regional, and country-level self-tanning products markets from 2022-2028
Competitive Landscape and market positioning of top 10 players operating in the market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Self-tanning Products Market Portraiture
2.2. Global Self-tanning Products Market, by Product, 2021 (USD Mn)
2.3. Global Self-tanning Products Market, by Sources, 2021 (USD Mn)
2.4. Global Self-tanning Products Market, by End-User, 2021 (USD Mn)
2.5. Global Self-tanning Products Market, by Distribution Channel, 2021 (USD Mn)
2.6. Global Self-tanning Products Market, by Geography, 2021 (USD Mn)

3. Global Self-tanning Products Market Analysis

3.1. Self-tanning Products Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis

4. Global Self-tanning Products Market By Product, 2019 – 2028 (USD Mn)

4.1. Overview
4.2. Lotions
4.3. Gels
4.4. Others

5. Global Self-tanning Products Market By Sources, 2019 – 2028 (USD Mn)

5.1. Overview
5.2. Natural/organic
5.3. Conventional

6. Global Self-tanning Products Market By End-User, 2019 – 2028 (USD Mn)

6.1. Overview
6.2. Men
6.3. Women

7. Global Self-tanning Products Market By Distribution Channel, 2019 – 2028 (USD Mn)

7.1. Overview
7.2. Supermarkets & Hypermarkets
7.3. Convenience Stores
7.4. Online
7.5. Others

8. North America Self-tanning Products Market Analysis and Forecast, 2019 – 2028 (USD Mn)

8.1. Overview
8.2. North America Self-tanning Products Market by Product, (2019-2028 USD Mn)
8.3. North America Self-tanning Products Market by Sources, (2019-2028 USD Mn)
8.4. North America Self-tanning Products Market by End-User, (2019-2028 USD Mn)
8.5. North America Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
8.6. North America Self-tanning Products Market by Country, (2019-2028 USD Mn)
8.6.1. U.S.
8.6.1.1. U.S. Self-tanning Products Market by Product, (2019-2028 USD Mn)
8.6.1.2. U.S. Self-tanning Products Market by Sources, (2019-2028 USD Mn)
8.6.1.3. U.S. Self-tanning Products Market by End-User, (2019-2028 USD Mn)
8.6.1.4. U.S. Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
8.6.2. Canada
8.6.2.1. Canada Self-tanning Products Market by Product, (2019-2028 USD Mn)
8.6.2.2. Canada Self-tanning Products Market by Sources, (2019-2028 USD Mn)
8.6.2.3. Canada Self-tanning Products Market by End-User, (2019-2028 USD Mn)
8.6.2.4. Canada Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)

9. Europe Self-tanning Products Market Analysis and Forecast, 2019 – 2028 (USD Mn)

9.1. Overview
9.2. Europe Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.3. Europe Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.4. Europe Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.5. Europe Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
9.6. Europe Self-tanning Products Market by Country, (2019-2028 USD Mn)
9.6.1. Germany
9.6.1.1. Germany Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.6.1.2. Germany Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.6.1.3. Germany Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.6.1.4. Germany Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
9.6.2. U.K.
9.6.2.1. U.K. Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.6.2.2. U.K. Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.6.2.3. U.K. Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.6.2.4. U.K. Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
9.6.3. France
9.6.3.1. France Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.6.3.2. France Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.6.3.3. France Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.6.3.4. France Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
9.6.4. Italy
9.6.4.1. Italy Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.6.4.2. Italy Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.6.4.3. Italy Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.6.4.4. Italy Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
9.6.5. Rest of Europe
9.6.5.1. Rest of Europe Self-tanning Products Market by Product, (2019-2028 USD Mn)
9.6.5.2. Rest of Europe Self-tanning Products Market by Sources, (2019-2028 USD Mn)
9.6.5.3. Rest of Europe Self-tanning Products Market by End-User, (2019-2028 USD Mn)
9.6.5.4. Rest of Europe Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)

10. Asia Pacific Self-tanning Products Market Analysis and Forecast, 2019 – 2028 (USD Mn)

10.1. Overview
10.2. Asia Pacific Self-tanning Products Market by Product, (2019-2028 USD Mn)
10.3. Asia Pacific Self-tanning Products Market by Sources, (2019-2028 USD Mn)
10.4. Asia Pacific Self-tanning Products Market by End-User, (2019-2028 USD Mn)
10.5. Asia Pacific Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
10.6. Asia Pacific Self-tanning Products Market by Country, (2019-2028 USD Mn)
10.6.1. China
10.6.1.1. China Self-tanning Products Market by Product, (2019-2028 USD Mn)
10.6.1.2. China Self-tanning Products Market by Sources, (2019-2028 USD Mn)
10.6.1.3. China Self-tanning Products Market by End-User, (2019-2028 USD Mn)
10.6.1.4. China Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
10.6.2. Japan
10.6.2.1. Japan Self-tanning Products Market by Product, (2019-2028 USD Mn)
10.6.2.2. Japan Self-tanning Products Market by Sources, (2019-2028 USD Mn)
10.6.2.3. Japan Self-tanning Products Market by End-User, (2019-2028 USD Mn)
10.6.2.4. Japan Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
10.6.3. India
10.6.3.1. India Self-tanning Products Market by Product, (2019-2028 USD Mn)
10.6.3.2. India Self-tanning Products Market by Sources, (2019-2028 USD Mn)
10.6.3.3. India Self-tanning Products Market by End-User, (2019-2028 USD Mn)
10.6.3.4. India Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
10.6.4. Rest of Asia Pacific
10.6.4.1. Rest of Asia Pacific Self-tanning Products Market by Product, (2019-2028 USD Mn)
10.6.4.2. Rest of Asia Pacific Self-tanning Products Market by Sources, (2019-2028 USD Mn)
10.6.4.3. Rest of Asia Pacific Self-tanning Products Market by End-User, (2019-2028 USD Mn)
10.6.4.4. Rest of Asia Pacific Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)

11. Latin America (LATAM) Self-tanning Products Market Analysis and Forecast, 2019 – 2028 (USD Mn)

11.1. Overview
11.2. Latin America Self-tanning Products Market by Product, (2019-2028 USD Mn)
11.3. Latin America Self-tanning Products Market by Sources, (2019-2028 USD Mn)
11.4. Latin America Self-tanning Products Market by End-User, (2019-2028 USD Mn)
11.5. Latin America Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
11.6. Latin America Self-tanning Products Market by Country, (2019-2028 USD Mn)
11.6.1. Brazil
11.6.1.1. Brazil Self-tanning Products Market by Product, (2019-2028 USD Mn)
11.6.1.2. Brazil Self-tanning Products Market by Sources, (2019-2028 USD Mn)
11.6.1.3. Brazil Self-tanning Products Market by End-User, (2019-2028 USD Mn)
11.6.1.4. Brazil Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
11.6.2. Mexico
11.6.2.1. Mexico Self-tanning Products Market by Product, (2019-2028 USD Mn)
11.6.2.2. Mexico Self-tanning Products Market by Sources, (2019-2028 USD Mn)
11.6.2.3. Mexico Self-tanning Products Market by End-User, (2019-2028 USD Mn)
11.6.2.4. Mexico Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
11.6.3. Rest of Latin America
11.6.3.1. Rest of Latin America Self-tanning Products Market by Product, (2019-2028 USD Mn)
11.6.3.2. Rest of Latin America Self-tanning Products Market by Sources, (2019-2028 USD Mn)
11.6.3.3. Rest of Latin America Self-tanning Products Market by End-User, (2019-2028 USD Mn)
11.6.3.4. Rest of Latin America Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)

12. Middle East and Africa Self-tanning Products Market Analysis and Forecast, 2019 – 2028 (USD Mn)

12.1. Overview
12.2. MEA Self-tanning Products Market by Product, (2019-2028 USD Mn)
12.3. MEA Self-tanning Products Market by Sources, (2019-2028 USD Mn)
12.4. MEA Self-tanning Products Market by End-User, (2019-2028 USD Mn)
12.5. MEA Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
12.6. Middle East and Africa Self-tanning Products Market, by Country, (2019-2028 USD Mn)
12.6.1. GCC
12.6.1.1. GCC Self-tanning Products Market by Product, (2019-2028 USD Mn)
12.6.1.2. GCC Self-tanning Products Market by Sources, (2019-2028 USD Mn)
12.6.1.3. GCC Self-tanning Products Market by End-User, (2019-2028 USD Mn)
12.6.1.4. GCC Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
12.6.2. South Africa
12.6.2.1. South Africa Self-tanning Products Market by Product, (2019-2028 USD Mn)
12.6.2.2. South Africa Self-tanning Products Market by Sources, (2019-2028 USD Mn)
12.6.2.3. South Africa Self-tanning Products Market by End-User, (2019-2028 USD Mn)
12.6.2.4. South Africa Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)
12.6.3. Rest of MEA
12.6.3.1. Rest of MEA Self-tanning Products Market by Product, (2019-2028 USD Mn)
12.6.3.2. Rest of MEA Self-tanning Products Market by Sources, (2019-2028 USD Mn)
12.6.3.3. Rest of MEA Self-tanning Products Market by End-User, (2019-2028 USD Mn)
12.6.3.4. Rest of MEA Self-tanning Products Market by Distribution Channel, (2019-2028 USD Mn)

13. Company Profiles

13.1. The Estee Lauder Companies Inc.
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. L’Oreal
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. St. Tropez
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. Shiseido Co., Ltd.
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. Unilever
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. Beiersdorf AG
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Kao Corporation
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. Johnson & Johnson Services, Inc.
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Clarins
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. Avon Products, Inc.
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis

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