Hibiscus Flower Powder Market Size, Share, Industry Forecast & Growth

Global Hibiscus Flower Powder Market Size, Share, Growth, Industry Trends, Competitive Analysis and Forecast to 2030

Report ID: RC145656 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 8th, 2023

The global hibiscus flower powder market size is accounted to grow at a significant CAGR of 7.3% during the forecast period from 2021 to 2027 and valued at over USD 120 million in 2020. The rising use of the product in cosmetics and food & beverage is a primary factor to drive the market growth. Due to its properties such as anti-inflammatory and exfoliating, hibiscus flower powder is becoming popular as raw material for cosmetics. The increasing demand for lotion, conditioners, shampoos, masks, and creams is further expected to fuel the market over the forecast period. However, the lack of skilled labor for harvesting operations and volatile raw material supply are some factors expected to restrain the market growth.

Market Drivers:

Growing Awareness of Health Benefits: Hibiscus flower powder is known for its various health benefits. It is rich in antioxidants, vitamins, and minerals and is believed to have properties that promote cardiovascular health, lower blood pressure, support digestion, and boost the immune system. As awareness of these health benefits increases among consumers, the demand for hibiscus flower powder as a natural and functional ingredient in dietary supplements, herbal teas, and other health products grows.

Rising Demand for Natural and Plant-based Products: There is a global shift towards natural and plant-based products, driven by consumer preferences for clean label and sustainable options. Hibiscus flower powder, derived from the petals of the hibiscus plant, aligns with this trend as a natural ingredient that can be used in a variety of products, including food and beverages, cosmetics, and personal care items. The demand for hibiscus flower powder is propelled by the increasing demand for natural and plant-based alternatives.

Growing Interest in Herbal Teas and Beverages: Herbal teas and beverages have gained popularity due to their perceived health benefits and unique flavors. Hibiscus flower powder is commonly used to make hibiscus tea, which is known for its tart and refreshing taste. As consumers seek alternatives to traditional caffeinated beverages and look for flavorful and healthful options, the demand for hibiscus flower powder for use in herbal teas and beverages increases.

Beauty and Personal Care Applications: Hibiscus flower powder is also utilized in the beauty and personal care industry. It is known for its potential skin and hair benefits, such as promoting hair growth, improving scalp health, and providing antioxidant protection to the skin. The demand for natural and plant-based ingredients in cosmetics, skincare, and haircare products drives the use of hibiscus flower powder in these applications.

Cultural and Traditional Use: Hibiscus flower powder has a long history of traditional use in various cultures around the world. It is used in traditional medicine systems, such as Ayurveda and traditional Chinese medicine, for its medicinal properties. The cultural significance and traditional use of hibiscus flower powder contribute to its demand in global markets.

Global Trade and Export Opportunities: Hibiscus flower powder is sourced from hibiscus plants, primarily grown in tropical and subtropical regions. Countries such as Egypt, Sudan, Nigeria, India, and China are major producers and exporters of hibiscus flower powder. The global trade in hibiscus flower powder, driven by its demand in various industries, creates opportunities for market growth and expansion.

Product Innovation and Diversification: Manufacturers are constantly innovating and diversifying their product offerings to cater to consumer demands and preferences. They are developing new formulations, blends, and applications of hibiscus flower powder in different product categories. This product innovation and diversification drive the demand for hibiscus flower powder as companies find new ways to incorporate it into their product lines.

Marketing and Promotional Efforts: Marketing and promotional activities play a crucial role in creating awareness and generating demand for hibiscus flower powder. Manufacturers and suppliers leverage various marketing channels, including social media, online platforms, and health and wellness events, to educate consumers about the benefits and uses of hibiscus flower powder. These marketing efforts contribute to the market growth by expanding the consumer base and increasing product visibility.

Market Outlook:

Benchmark Year		2022
Market Size		> USD 120 Million in 2020
Market Growth (CAGR)		~ 7.3% (2023-2030)
Largest Market Share		North America
Analysis Period		2020-2030
Market Players		Wild Hibiscus Flower Co., Bio Organic, The Republic of Tea, Traditional Medicinals, and Herbeno Herbals

Market Insights:

The global hibiscus flower powder market is bifurcated into nature, application, and geography. On the basis of nature, the market is further segmented into organic and conventional products. The conventional segment held the largest market share in 2020 and accounted to hold a major market share over three fourth of the market. The segment growth is attributed to its cost-effectiveness and easy availability. In contrast, the organic segment is accounted to grow at the fastest growth rate over the forecast period.

By application, the hibiscus flower powder market is classified into food & beverages, pharmaceutical, personal care & cosmetics, and others. The food and beverage segment dominated the market in 2020 and accounted to hold a major market share of over 45% of the market. The increasing demand for the product in the manufacturing of cocktails, jams, jelly, and juice has contributed to the segment growth. Furthermore, the increasing consumer shift towards packaged food is expected to drive the segment growth over the forecast period. in contrast, the cosmetics segment is accounted to grow at a significant growth rate over the forecast period due to the increasing demand for natural and organic cosmetic products around the world.

Hibiscus Flower Powder Market Size & Forecast

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Global hibiscus flower powder market size and forecast were obtained by using “Bottom-up” and “Top-down” approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions.

The hibiscus flower powder market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

2018-19 – Historical Year
2020 – Base Year
2021-2027 – Forecast Period

Market Segmentation:

By Nature:

Organic
Conventional

By Application:

Food & Beverages
Pharmaceutical
Personal Care & Cosmetics
Others

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage:

Geographically, North America dominated the global hibiscus flower powder market in 2020 and held the largest market share over one-third of the market. The huge demand from the food and beverage segment, followed by the pharmaceutical, and personal care industry in the region are the major factors to contribute the market growth in the region. Furthermore, the increasing consumer awareness regarding the product is further expected to fuel the market in the region.

Market Competition Assessment:

Key players operating in the global hibiscus flower powder market are Wild Hibiscus Flower Co., Bio Organic, The Republic of Tea, Traditional Medicinals, and Herbeno Herbals. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

Bio Organic
Herbeno Herbals
The Republic of Tea
Traditional Medicinals
Bio Actives
Wild Hibiscus Flower Co.
Rena Beverage Solutions
Fortune Health Care

Key Questions Answered by Hibiscus Flower Powder Market Report:

Global hibiscus flower powder market forecasts from 2021-2027
Regional hibiscus flower powder market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
Country-level forecasts from 2021-2027 covering 15 major countries from the aforementioned regions
Hibiscus flower powder submarket forecasts from 2021-2027 covering the market by nature, by application, and geography
Various industry models such as SWOT analysis, Value Chain Analysis pertaining to the hibiscus flower powder market
Analysis of the key factors driving and restraining the growth of the global, regional and country-level hibiscus flower powder markets from 2021-2027
Competitive Landscape and market positioning of top 10 players operating in the hibiscus flower powder market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Hibiscus Flower Powder Market Portraiture
2.2. Global Hibiscus Flower Powder Market, by Nature, 2020 (USD Mn)
2.3. Global Hibiscus Flower Powder Market, by Application, 2020 (USD Mn)
2.4. Global Hibiscus Flower Powder Market, by Geography, 2020 (USD Mn)

3. Global Hibiscus Flower Powder Market Analysis

3.1. Hibiscus Flower Powder Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. COVID-19 Impact Analysis
3.6.1. V Shaped Recovery
3.6.2. U Shaped Recovery
3.6.3. L Shaped Recovery
3.6.4. W Shaped Recovery

4. Global Hibiscus Flower Powder Market By Nature, 2018 – 2027 (USD Mn)

4.1. Overview
4.2. Organic
4.3. Conventional

5. Global Hibiscus Flower Powder Market By Application, 2018 – 2027 (USD Mn)

5.1. Overview
5.2. Food & Beverages
5.3. Pharmaceutical
5.4. Personal Care & Cosmetics
5.5. Others

6. North America Hibiscus Flower Powder Market Analysis and Forecast, 2018 – 2027 (USD Mn)

6.1.1. Overview
6.1.2. North America Hibiscus Flower Powder Market by Nature (2018-2027 USD Mn)
6.1.3. North America Hibiscus Flower Powder Market by Application (2018-2027 USD Mn)
6.1.4. North America Hibiscus Flower Powder Market by Country (2018-2027 USD Mn)
6.1.4.1. U.S.
6.1.4.2. Canada

7. Europe Hibiscus Flower Powder Market Analysis and Forecast, 2018 – 2027 (USD Mn)

7.1.1. Overview
7.1.2. Europe Hibiscus Flower Powder Market by Nature (2018-2027 USD Mn)
7.1.3. Europe Hibiscus Flower Powder Market by Application (2018-2027 USD Mn)
7.1.4. Europe Hibiscus Flower Powder Market by Country (2018-2027 USD Mn)
7.1.4.1. Germany
7.1.4.2. U.K.
7.1.4.3. France
7.1.4.4. Italy
7.1.4.5. Rest of Europe

8. Asia Pacific Hibiscus Flower Powder Market Analysis and Forecast, 2018 – 2027 (USD Mn)

8.1.1. Overview
8.1.2. Asia Pacific Hibiscus Flower Powder Market by Nature (2018-2027 USD Mn)
8.1.3. Asia Pacific Hibiscus Flower Powder Market by Application (2018-2027 USD Mn)
8.1.4. Asia Pacific Hibiscus Flower Powder Market by Country (2018-2027 USD Mn)
8.1.4.1. China.
8.1.4.2. Japan
8.1.4.3. Rest of Asia Pacific

9. Latin America (LATAM) Hibiscus Flower Powder Market Analysis and Forecast, 2018 – 2027 (USD Mn)

9.1.1. Overview
9.1.2. Latin America Hibiscus Flower Powder Market by Nature (2018-2027 USD Mn)
9.1.3. Latin America Hibiscus Flower Powder Market by Application (2018-2027 USD Mn)
9.1.4. Latin America Hibiscus Flower Powder Market by Country (2018-2027 USD Mn)
9.1.4.1. Brazil
9.1.4.2. Mexico
9.1.4.3. Rest of Latin America

10. Middle East and Africa Hibiscus Flower Powder Market Analysis and Forecast, 2018 – 2027 (USD Mn)

10.1.1. Overview
10.1.2. MEA Hibiscus Flower Powder Market by Nature (2018-2027 USD Mn)
10.1.3. MEA Hibiscus Flower Powder Market by Application (2018-2027 USD Mn)
10.1.4. Middle East and Africa Hibiscus Flower Powder Market, by Country (2018-2027 USD Mn)
10.1.4.1. GCC
10.1.4.2. Rest of MEA

11. Company Profiles

11.1. Bio Organic
11.1.1. Business Description
11.1.2. Financial Health and Budget Allocation
11.1.3. Product Positions/Portfolio
11.1.4. Recent Development
11.1.5. SWOT Analysis
11.2. Herbeno Herbals
11.2.1. Business Description
11.2.2. Financial Health and Budget Allocation
11.2.3. Product Positions/Portfolio
11.2.4. Recent Development
11.2.5. SWOT Analysis
11.3. The Republic of Tea
11.3.1. Business Description
11.3.2. Financial Health and Budget Allocation
11.3.3. Product Positions/Portfolio
11.3.4. Recent Development
11.3.5. SWOT Analysis
11.4. Traditional Medicinals
11.4.1. Business Description
11.4.2. Financial Health and Budget Allocation
11.4.3. Product Positions/Portfolio
11.4.4. Recent Development
11.4.5. SWOT Analysis
11.5. Bio Actives
11.5.1. Business Description
11.5.2. Financial Health and Budget Allocation
11.5.3. Product Positions/Portfolio
11.5.4. Recent Development
11.5.5. SWOT Analysis
11.6. Wild Hibiscus Flower Co.
11.6.1. Business Description
11.6.2. Financial Health and Budget Allocation
11.6.3. Product Positions/Portfolio
11.6.4. Recent Development
11.6.5. SWOT Analysis
11.7. Rena Beverage Solutions
11.7.1. Business Description
11.7.2. Financial Health and Budget Allocation
11.7.3. Product Positions/Portfolio
11.7.4. Recent Development
11.7.5. SWOT Analysis
11.8. Fortune Health Care
11.8.1. Business Description
11.8.2. Financial Health and Budget Allocation
11.8.3. Product Positions/Portfolio
11.8.4. Recent Development
11.8.5. SWOT Analysis

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List of Tables:

TABLE 1 Market Snapshot: Global Hibiscus Flower Powder Market

TABLE 2 Impact Indicators

TABLE 3 Impact Analysis of Drivers and Challenges

TABLE 4 Global Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 5 Global Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 6 North America Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 7 North America Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 8 North America Hibiscus Flower Powder Market Value, By Country, 2018 - 2027 (US$ Mn)

TABLE 9 U.S. Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 10 U.S. Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 11 Canada Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 12 Canada Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 13 Europe Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 14 Europe Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 15 Europe Hibiscus Flower Powder Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 16 Germany Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 17 Germany Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 18 U.K. Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 19 U.K. Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 20 France Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 21 France Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 22 Italy Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 23 Italy Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 24 Rest of Europe Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 25 Rest of Europe Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 26 Asia Pacific Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 27 Asia Pacific Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 28 Asia Pacific Hibiscus Flower Powder Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 29 Japan Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 30 Japan Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 31 China Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 32 China Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 33 Rest of Asia Pacific Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 34 Rest of Asia Pacific Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 35 Latin America Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 36 Latin America Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 37 Latin America Hibiscus Flower Powder Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 38 Brazil Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 39 Brazil Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 40 Mexico Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 41 Mexico Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 42 Rest of Latin America Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 43 Rest of Latin America Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 44 Middle East & Africa Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 45 Middle East & Africa Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 46 Middle East & Africa Hibiscus Flower Powder Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 47 GCC Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 48 GCC Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 49 Rest of MEA Hibiscus Flower Powder Market Value, by Nature, 2018 - 2027 (US$ Mn)

TABLE 50 Rest of MEA Hibiscus Flower Powder Market Value, by Application, 2018 - 2027 (US$ Mn)

TABLE 51 Bio Organic: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 52 Herbeno Herbals: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 53 The Republic of Tea: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 54 Traditional Medicinals: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 55 Bio Actives: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 56 Wild Hibiscus Flower Co.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 57 Rena Beverage Solutions: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 58 Fortune Health Care: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

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List of Figures:

FIG. 1 Global Hibiscus Flower Powder: Market Segmentation

FIG. 2 Global Hibiscus Flower Powder Market: Research Methodology

FIG. 3 Top-Down and Bottom-up Approach

FIG. 4 Global Hibiscus Flower Powder Market, by Nature, 2019 (US$ Mn)

FIG. 5 Global Hibiscus Flower Powder Market, by Application, 2019 (US$ Mn)

FIG. 6 Global Hibiscus Flower Powder Market, by Geography, 2019 (US$ Mn)

FIG. 7 Global Hibiscus Flower Powder Market Value and Growth, 2018 – 2027, (US$ Mn) (Y-o-Y %)

FIG. 8 Attractive Investment Proposition, by Geography, 2017

FIG. 9 Market Positioning of Key Hibiscus Flower Powder Providers, 2019

FIG. 10 Global Hibiscus Flower Powder Market Value Share, by Nature, 2018 & 2027 (%)

FIG. 11 Global Hibiscus Flower Powder Market Value for Organic, 2018 - 2027, (US$ Mn)

FIG. 12 Global Hibiscus Flower Powder Market Value for Conventional, 2018 - 2027, (US$ Mn)

FIG. 13 Global Hibiscus Flower Powder Market Value Share, by Application, 2018 & 2027 (Value %)

FIG. 14 Global Hibiscus Flower Powder Market Value for Food & Beverages, 2018 - 2027, (US$ Mn)

FIG. 15 Global Hibiscus Flower Powder Market Value for Pharmaceutical, 2018 - 2027, (US$ Mn)

FIG. 16 Global Hibiscus Flower Powder Market Value for Personal Care & Cosmetics, 2018 - 2027, (US$ Mn)

FIG. 17 Global Hibiscus Flower Powder Market Value for Others, 2018 - 2027, (US$ Mn)

FIG. 18 North America Hibiscus Flower Powder Market Value, 2018 - 2027, (US$ Mn)

FIG. 19 Europe Hibiscus Flower Powder Market Value, 2018 - 2027, (US$ Mn)

FIG. 20 Asia Pacific Hibiscus Flower Powder Market Value, 2018 - 2027, (US$ Mn)

FIG. 21 LATIN America Hibiscus Flower Powder Market Value, 2018 - 2027, (US$ Mn)

FIG. 22 Middle East & Africa Hibiscus Flower Powder Market Value, 2018 - 2027, (US$ Mn)

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