Automotive Infotainment Market Size & Growth Analysis to 2030

The global automotive infotainment market size is expected to register a higher CAGR of around 10% during the forecast period 2022 to 2028. The increasing demand for SUV vehicles and the growing sale of luxury vehicles around the world are some of the major factors driving the market. Furthermore, the rising safety concern and the growing demand for integrated information and entertainment systems are further anticipated to fuel the market growth over the forecast period. Moreover, the growing disposable income and purchasing power among consumers and the easy availability of financing options in developing economies are expected to fuel the market growth in the next upcoming years.

Market Drivers:

Increasing Consumer Demand for Connectivity and Entertainment: Consumers increasingly seek connectivity and entertainment features in their vehicles. They expect seamless integration of their smartphones, access to streaming services, navigation systems, voice control, and other infotainment features. Automotive infotainment systems cater to these demands, providing a personalized and engaging in-vehicle experience.

Technological Advancements and Innovation: Rapid advancements in technology play a significant role in the growth of the automotive infotainment market. Infotainment systems have evolved from basic radio and CD players to sophisticated multimedia platforms with touchscreens, voice recognition, gesture control, and augmented reality features. Ongoing innovations in connectivity, user interfaces, and software platforms drive the adoption of advanced infotainment systems.

Integration of Advanced Driver Assistance Systems (ADAS): The integration of infotainment systems with advanced driver assistance systems (ADAS) is a significant driving factor. Infotainment systems provide a platform for displaying and interacting with ADAS features such as collision warning, lane departure warning, adaptive cruise control, and parking assistance. The seamless integration of infotainment and ADAS enhances the overall driving experience and safety.

Increasing Vehicle Electrification and Connectivity: The growing trend of vehicle electrification and connectivity supports the demand for advanced infotainment systems. Electric vehicles (EVs) often feature sophisticated infotainment systems that provide information about battery levels, charging stations, and energy consumption. Additionally, connected cars require robust infotainment systems to enable features such as remote diagnostics, software updates, and vehicle-to-infrastructure communication.

Focus on User Experience and Human-Machine Interface (HMI): Automakers are placing increased emphasis on user experience and intuitive human-machine interfaces (HMI) in infotainment systems. The ease of use, responsiveness, and seamless integration of features contribute to a positive user experience. Advanced HMIs, such as touchscreen displays, voice commands, and natural language processing, enhance the usability and appeal of infotainment systems.

Increasing Integration of Smartphone Connectivity: The integration of smartphone connectivity platforms, such as Apple CarPlay and Android Auto, is a significant driving factor for the automotive infotainment market. These platforms enable seamless integration of smartphones with the infotainment system, allowing users to access their phone’s features, navigation apps, messaging, and media playback through the vehicle’s display and controls.

Regulatory Mandates and Safety Standards: Regulatory mandates and safety standards also drive the adoption of advanced infotainment systems. For example, regulations requiring hands-free operation of communication and entertainment devices while driving have led to the development of voice control and hands-free calling features in infotainment systems. Compliance with safety standards and regulations supports the growth of the automotive infotainment market.

Increasing Focus on Personalization and Customization: Automotive infotainment systems offer personalization and customization options, allowing users to tailor the in-vehicle experience to their preferences. Features such as personalized settings, customizable dashboards, and user profiles contribute to a more personalized and engaging infotainment experience. The demand for personalized infotainment experiences drives the market growth.

Growing Collaboration and Partnerships: Collaboration and partnerships between automakers, technology companies, and software developers drive innovation and expand the capabilities of automotive infotainment systems. Collaborations enable the integration of third-party apps, services, and content platforms into infotainment systems, enhancing the range of features and entertainment options available to users.

Market Snapshot:

Market Insights:

The global automotive infotainment market is bifurcated into product type, installation type, vehicle type, and geography. On the basis of product type, the market is further segmented into audio unit, display unit, heads-up display, navigation unit, and communication unit. The display unit segment dominated the global market in 2021 and expected to grow at the same trend over the forecast period. The increasing demand for navigation systems, hands-free calling, and media streaming are some major factors to drive the segment growth. Furthermore, the proliferation of 5G networks in developing economies is further anticipated to fuel the segment growth over the forecast period. On the flip side, the heads-up display segment is accounted to grow at the fastest growth rate by 2028.

On the basis of vehicle type, the market is bifurcated into passenger cars and commercial vehicles. The passenger car segment is clearly dominated by the global automotive infotainment market in 2021 and is estimated to maintain its dominance over the forecast period. The rising adoption of luxury cars in developing economies is a primary factor to drive the segment growth. Furthermore, the rising safety concerns, increasing disposable income, and better financing options are further anticipated to boost the segment growth over the forecast period.

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The automotive infotainment comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The automotive infotainment market research report presents the analysis of each segment from 2019 to 2028 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

• 2019-20 – Historical Year
• 2021 – Base Year
• 2022-2028 – Forecast Period

Market Segmentation:

By Product Type:

• Audio Unit
• Display Unit
• Heads-Up Display
• Navigation Unit
• Communication Unit

By Installation Type:

• In-dash Infotainment
• Rear-seat Infotainment

By Vehicle Type:

• Passenger Cars
• Commercial Vehicles

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, the Asia Pacific dominated the global automotive infotainment market in 2021 and is expected to maintain its dominance over the forecast period. The large-scale automotive production and the growing sale are some of the major factors to drive the market growth in the region. China is one of the largest contributors to the market globally and, in 2020, more than 20 million cars were sold in the country. Furthermore, the shift towards a luxury lifestyle and the growing purchasing power among consumers are further anticipated to fuel the market growth in the Asia-Pacific.

Competitive Assessment:

Some of the major market players operating in the global automotive infotainment market are Continental AG, Harman International, Panasonic Corporation, Alpine Electronics, and Pioneer Corporation. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Continental AG
• Harman International
• Panasonic Corporation
• Alpine Electronics
• Pioneer Corporation
• Visteon Corporation
• Denso Corporation
• Clarion Co., Ltd.
• Delphi Automotive PLC
• JVC Kenwood Corporation

Key Questions Answered by Automotive Infotainment Market Report

• Global automotive infotainment market forecasts from 2022-2028
• Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
• Automotive infotainment submarket forecasts from 2022-2028 covering the market by product type, by installation type, by vehicle type, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level automotive infotainment markets from 2022-2028
• Competitive Landscape and market positioning of top 10 players operating in the market